"It makes Business Sense to be found on the Internet:  

       Web Presense SEO".

The core work of any local search marketing campaign (SEO/SEM) is the creation of local business listings.  A local business listing is an online profile that contains your business name, address, phone number, and other details.  There are thousands of websites and directories;  some you may already have heard about include Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local.

The purpose of creating local search listings (SEO search) is to make your business visible on the Internet.  Each new listing you create increases your chances of being found by customers.  At the same time, many of the local business indexes share data with each other. Thus, the more places you are listed and the more visible you are, the more these indexes trust the accuracy of your business data—increasing your chances of ranking well in local Internet searches.  (SmartPhones, PC's, auto Nav software).

In order to qualify for a local business listing in any index, your business must meet all four of the following criteria:
1. Have a business name or DBA
2. Have a local phone number that matches your city of location
3. Have a dedicated physical street address
4. Make face-to-face contact with your customers
However, an existing web site is not a mandatory requirement.

If you meet all four of the above criteria, you are ready to move forward with your SEO/SEM project.